Why you might have an advantage as the second mover…

We’ve been conditioned to worship at the altar of the "First Mover Advantage." We’re told that the pioneer captures the flag, builds the moat, and owns the market forever.

But in the high-stakes game of venture, being first is often just a fancy way of being the one who clears the brush so someone else can build the highway.

Today, we’re looking at the Second Mover Advantage—and why the "copycat" led by a rational operator is often a much better bet than the pioneer led by a visionary storyteller.