Have your slop and eat it, too. At least, that seems to be the strategy for some brands using generative AI. In recent months, brands like Dollar Shave Club, Almond Breeze, and Equinox have all used AI-generated content while also making fun of AI “slop” in creative campaigns. Almond Breeze and Equinox specifically took aim at the often outrageous results of AI image generation, showing everything from boy bands in space to Justin Trudeau pole dancing as a way to contrast with their products’ real ingredients and results. While “slop” ads may seem like the latest iteration of anti-AI advertising, marketers behind the campaigns told us they’re not actually against the technology. Instead, the ads seem to tap into growing consumer sentiment about the technology, while still taking advantage of the benefits that AI tools can sometimes deliver. “AI is a cultural touchpoint and something that’s very topical right now,” Quinn Gawronski, senior director of content at marketing platform Props, told Marketing Brew. “A lot of these companies are aware of the backlash that brands have been receiving who used it unironically.” To outsiders, however, the satirical use of the technology may not always be clear, and some experts warned that the approach could stand to alienate both pro- and anti-AI crowds as debates around generative AI in creative campaigns continue. Continue reading here.—KH | 
