• January 2026 global sales were up 2.4% Y/y to 245,557 units
• Outside of Korea, Kia sold 202,165 units, up 0.4% Y/y
• In Korea, Kia sold 43,107 units, up 12.2% Y/y
• Kia Sportage SUV led the company’s sales, selling 47,788 units, backed up by the Seltos and Sorento SUVs

Kia Corporation today announced global sales for January 2026 of 245,557 units, with a 2.4 percent increase year over year. The company’s robust performance was supported by continued strong momentum in SUV sales.

In the global market, the Sportage SUV drove Kia’s solid sales performance in January, recording 47,788 units. The Seltos and Sorento SUVs backed up this continued market performance, with the Seltos SUV recording global sales of 26,959 units. The Sorento SUV sold 19,770 units globally.