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Hi,
Dividend investing is ultimately about replacing your working income with a passive income stream for a secure retirement and financial freedom.
The reality of inflation means your income stream can't just be static. It must be perpetually growing.
To build your perpetual dividend machine, you must invest in a reasonably diversified basket of income securities that have the following characteristics:
- Pay dividends (create income), the higher the yield the better
- Are likely to grow their payments, the faster the better
- Have safe dividends, so you are likely to see stable or better income during a recession
Dividend investments should be safe, growing income securities with at least decent yields.
And they should be combined in your portfolio intelligently to reduce exposure to any one security or sector.
The benefits of diversification decline significantly after ~20 holdings. Additionally, there are actually disadvantages to being extremely diversified.
When over diversified, you may have more money in your 50th or 100th or 200th best idea instead of investing that money into your current best idea.
“Diversification is a protection against ignorance. It makes very little sense for those who know what they’re doing.”
– Warren Buffett
A portfolio of 20 to 30 high quality income stocks spread out reasonably over different sectors provides a compelling balance between the benefits of diversification and the benefits of concentration.
In summary, to build your perpetual dividend machine (your dividend growth portfolio):
- Invest in high quality dividend growth stocks that are likely to pay rising dividends far into the feature
- Invest for the long run, in order to capture the wealth-building effects of dividend compounding
- Invest in a reasonably diversified portfolio of 20+ securities, but not more than you can reasonably monitor
What will determine your portfolio's success in building a perpetually growing dividend machine is the actual securities you decide to invest in.
And that's where the Sure Dividend Core Newsletter comes in.
Note 1: We just published the new February 2026 edition of the Sure Dividend Core Newsletter yesterday morning!
Note 2: We are currently running a special deep discount promotion on the Sure Analysis Research Database, which includes access to the Sure Dividend Core Newsletter (more on that in this email).
About The Sure Dividend Core Newsletter
The Sure Dividend Core Newsletter is our flagship dividend growth newsletter.
It publishes monthly, is typically ~60 pages, and includes:
- Detailed analysis on our Top 10 dividend growth stock buys now
- Tracking of all past recommendations
- Actionable sell recommendations (as needed)
- A Real Money Portfolio, Opening Thoughts, and much more
The Sure Dividend Core Newsletter has published every month since April 2014. More than 6,000 investors currently receive the Sure Dividend Core Newsletter every month.
We find our top 10 buys by analyzing 900+ income securities every quarter, over the same metrics that matter, in the Sure Analysis Research Database.
This is real analysis done by our ~15 person analyst team, not a quick "shoot from the hip" list. We analyze all of the securities in Sure Analysis over the same metrics that matter so we can compare different income securities to one another on an apples-to-apples basis.
All of this work and analysis feeds into the Sure Dividend Core Newsletter to guide our monthly Top 10 buys.
In addition to buys, we track all past recommendations and provide actionable sell recommendations as needed.
"I have read, studied, taken action sometimes and pondered investing according to over 100 advisors. I thank you for your best in breed advice as a new member of your subscription audience. I really believe I am, thanks to you, conducting my stock investments correctly now for the long run."
– Sure Dividend member
The Sure Analysis Research Database includes access to the Sure Dividend Core Newsletter. Sure Analysis has everything you need to build and grow your high quality dividend growth stock portfolio for rising dividend income.
The Sure Analysis Research Database gives you full access to:
- The Sure Dividend Core Newsletter
Our most balanced (between yield and growth) long-term dividend growth newsletter. It publishes on the 1st Sunday of the month. Click here for a historical edition. We just published the new edition yesterday.
- Massive Dividend Growth Stock Coverage
We cover 900+ income securities every quarter in Sure Analysis, over the same key metrics. See below for 3 examples of the 900+ income securities we cover:
+ Coca-Cola (KO)
+ Realty Income (O)
+ Landmark Bancorp (LARK)
- Weekly Top 10 Best-Of-The-Best Email
We send out an email each week with the 10 highest expected total return securities with "A" or "B" Dividend Risk Scores from the most recent editions of the Sure Dividend Core Newsletter, Sure Dividend High Yield Newsletter, and Sure Dividend Growth Newsletter. This email uses the recommendations from our premium newsletters, so you get a concise list of the best-of-the-best dividend growth stocks each week.
+ Example Top 10 email from December 30th, 2025
- The Sure Analysis Research Database Spreadsheet
The Sure Analysis Research Database spreadsheet is powerful. It has everything you need to quickly sort through the 900+ income securities we cover to find the best that match your needs, and avoid the worst. And, it is updated daily, so you always have up-to-date info to guide your dividend growth investing decisions.
+ Example Spreadsheet from April 17th, 2025
- The Sure Dividend High Yield Newsletter
Our most yield focused long-term dividend growth newsletter. It publishes on the 2nd Sunday of the month. Click here for a historical edition.
- The Sure Dividend Growth Newsletter
Our most growth focused long-term dividend growth newsletter. It publishes on the 3rd Sunday of the month. Click here for a historical edition.
Why Now Is The Right Time To Join Sure Analysis
Until 8:00 PM CST today (2/2/26), we are offering a special limited time discount on the Sure Analysis Research Database!
This discount offer celebrates the publication of the new February 2026 edition of the Sure Dividend Core Newsletter, which we just published yesterday morning.
The important details of this deep discount offer are below:
- Deep Discount Pricing
SARD's regular price is $999/year.
Join today for just $339/year (save $660/year)
No price increases ever – always just $339/year.
- Exclusive Offer
This offer is exclusively going out to investors on our email list. It isn't available to the broader suredividend.com audience.
- Risk-Free 60-Day Full Refund Period
Enjoy a 60-day full refund anytime after your first payment, no questions asked – just email us at support@suredividend.com.
- Deadline: Today (2/2/26) at 8:00 PM CST
Once this offer expires, it’s gone for good – no exceptions.
"Your skills and experience and brain has done so much for me and thousands of others. In reality though, it’s your transparency and integrity that sets you apart from the rest of the investment companies. Yes you are one of the few in the investment industry, who really does live by the Golden Rule. You are the last honest investment teacher. Never change."
Don't miss your opportunity to benefit from our best work – At this special deeply discounted rate.
There's no risk in upgrading to the Sure Analysis Research Database thanks to our member-friendly 60-day full refund period. But there is serious upside potential to investing in high quality income securities for the long run.
Reminder: This offer expires at 8:00 PM CST today (2/2/26), in just:
Email me directly at ben@suredividend.com with any questions.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. This Sure Analysis deep discount event ends today (2/2/26) at 8:00 PM CST. Click here now to join the Sure Analysis Research Database annual plan with the deep discount applied, while it's still available.
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