Hello,
Most businesses know social media matters. What’s harder is knowing where to focus — and what “working” should actually look like.
With so many platforms in play, it’s easy to rely on assumptions that don’t always line up with visibility or results, leading to time spent without clear payoff.
On February 12 at 1 PM EST, we’ll help make sense of that gap by breaking down:
- How different social platforms support discovery
- Why formats and placement influence visibility more than expected
- Where performance expectations fall out of sync with real results
The real risk isn’t missing the next new platform — it’s working hard in places that aren’t paying off.
This session is meant to help you step back, look at the data, and refocus on what’s actually worth your time.

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Alex Howard
Digital Marketing Expert LocaliQ
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