Marketing benchmarks aren’t just numbers—they’re the reality check every strategist needs to defend their budget and calibrate their 2026 roadmap.
Dotdigital just released their 2026 Global Benchmark Report, and the data tells a story of a landscape in flux. We’re seeing a fundamental shift in how consumers interact with their inboxes, alongside an explosive rise in rich-media mobile messaging that’s impossible to ignore.
Based on an analysis of tens of billions of campaigns, this report moves past surface-level metrics to help you understand:
- The Evolution of the Click: Why global CTOR is dipping to 3.7% and how to pivot your creative for a "scanning" audience.
- The Rise of the "New Big Three": Why WhatsApp is currently seeing a staggering 51.1% click-through rate compared to traditional channels.
- Industry-Specific Health Checks: Compare your performance against specialized data for over 40 sectors to see where you truly stand.
Don't build your next campaign on last year’s assumptions. Use these benchmarks to sharpen your execution.
