One of the biggest reasons virtual events don’t convert anymore is this.

People are taught to pick a topic, create a title, decide what they’ll teach, promote it, show up, deliver value, and then hope inspiration turns into sales at the end.

It just doesn’t cut it anymore.

We are overloaded with information.

So you can’t build a virtual event around information.

Information doesn’t create transformation.

Decision-making does.

And when someone joins a virtual event, your job isn’t to teach them more.
Your job is to lead them through the decision they’re already standing in.

That means you need to understand who your dream client is right before they decide.

And you need to look at your offer through that moment, not through features or content.

This is exactly what we’re working through in my upcoming 2-day live workshop - THE VIRTUAL EVENT SALES METHOD.

This is NOT a “how to run a webinar” training.

It’s about building virtual events as a sales system, not a one-off tactic.

Day 1 – The Virtual Event Business Model
How one virtual event becomes the backbone of a multi-six-figure business, run on repeat.

This day is about the structure behind the strategy.

You’ll see how a single virtual event supports leads, sales, and long-term demand, and how it fits into a simple cycle you can run again and again.

Day 2 – Building the Event That Drives Sales
How to build the virtual event that supports that business model and actually converts.

This day is about the event itself.

How the event is structured as a decision room, so the content drives sales instead of just engagement.

We’ll also look at how to fill the event with the right people and how selling happens inside the room in a clean, intentional way.

On Thursday, I’ll send out the workbook to everyone joining, and the last piece in the bonus 4-step focus pieces, so you can work through this before we go live.

If you’re not yet in, this is your invitation.

➡ Save your seat here.

https://www.virtualentrepreneurcity.com/workshop

Angela