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C-Suite Adrien Brody’s multimillion‑dollar TurboTax Super Bowl ad: Intuit’s CMO explains why the software giant spends more on marketing than R&D by Geoff Colvin The formula seems to work well: Intuit increases revenue by double digits almost every year. Read more

More from Fortune Economy A U.S. ‘debt spiral’ could start soon as the interest rate on government borrowing is poised to exceed economic growth, budget watchdog says by Jason Ma Success Fox News’ Dana Perino’s advice for Gen Z graduates: Stop waiting for the perfect job and just start working by Preston Fore This email was sent to npkvdejmf6@niepodam.pl Unsubscribe | Manage newsletters Advertise with us | Subscribe to Fortune Fortune Media 40 Fulton Street, New York, NY, 10038, United States