66 trips around the world.

A team to manage.

Pressure. Travel. Long days.

Still in the best shape of his life.

Not because he's more motivated than you.

Because he built structure.

Mustafa doesn't rely on willpower.

He runs a system - one that holds whether he's in London, Dubai, or on a plane.

Here's what that system looks like:

1. A Designed Week

Not the perfect week. The real one.

Training, nutrition, recovery - mapped around work, family, and travel.

No hero days. No "I'll make it up later."

If it doesn't fit your actual calendar, it doesn't count.

2. Measurable KPIs

You run your business on numbers. Why guess with your body?

We track a few non-negotiables - training, sleep, steps, nutrition.

Not to obsess. To remove guesswork.

When you can see what's happening, decisions get simple.

3. Non-Negotiable Standards

Standards don't disappear when life gets busy.

That's when they matter most.

Most founders drift because nothing holds the line when pressure spikes.

With structure, the system runs whether you feel like it or not.

Busy isn't the problem.

Lack of structure is.

This is just one piece of what we teach inside Built To Last - but it's the piece that makes summer inevitable instead of stressful.

Start now, and summer handles itself.

Ignore it, and you already know what happens.

Kirk

P.S. This workshop shows you how to install it. → Register here