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FEBRUARY 27, 2026 |
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In this edition: |
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TOP STORY |
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The Salvation Army is setting up shop in Roblox, using the gaming platform to introduce its users to thrifting and win their loyalty at an early age. |
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The new Roblox experience “Thrift Score” models a real Salvation Army store and is stocked with player donations, original designs from players and content creators, as well as digital replicas of the physical stores' actual merchandise. |
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IN THE NEWS |
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Coach and Urban Outfitters turn to community to win Gen Z. Coach CEO Todd Kahn noted that the brand’s popularity among younger consumers creates a “heat halo” that raises its desirability among shoppers of all ages. |
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McDonald’s and Burger King test consumers’ appetites for higher-end burgers. What makes the elevated burger push notable is that it builds on, rather than replacing, each chain’s value focus. |
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Younger consumers’ health focus creates opportunity for activewear brands. Gen Z and millennials are posting stronger spending growth on fitness activities such as gyms, golf, and country clubs than Gen X and baby boomers. |
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eBay layoffs signal tighter cost control amid strategic shifts. eBay said layoffs will help it allocate more resources to “strategic priorities,” which could include its recent acquisition of secondhand marketplace Depop. |
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ANALYSIS |
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The large language models (LLMs) behind generative AI chatbots like ChatGPT and Gemini are learning from social media platforms and creators. To optimize their presence in chatbots conversations, brands should focus on social media as well. |
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QUIZ |
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Are Black consumers in the US more or less likely than the general population to say they intend to increase spending on tech and electronics this year? |
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A) More B) Less |
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