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MARCH 12, 2026 |
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In this edition: |
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TOP STORY |
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Buy now, pay later (BNPL) has evolved from a pandemic-era checkout novelty into an established payment method, though its high-growth phase is ending. With regulatory shifts, intensifying competition from credit card issuers, and changing consumer attitudes, retailers face new considerations when evaluating BNPL partnerships. |
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This FAQ covers what marketers and retail strategists need to know heading into 2026. |
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IN THE NEWS |
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Target slashes prices on apparel, home goods, and essentials amid turnaround effort. Competitors including Walmart, Amazon, and Kroger are also implementing price cuts or holding prices down to draw price-sensitive and deal-hungry shoppers. |
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As athleisure growth slows, brands look for new paths. Athletic apparel brand Fabletics will launch its first denim collection on Thursday. |
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Campbell’s expects weakness to persist in 2026. While some pressures Campbell’s faces are outside its control—such as storm-related shipment delays—the company’s biggest problem is its struggle to communicate a clear value proposition to shoppers. |
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ANALYSIS |
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For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall. |
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To reach as wide an audience as possible, brands are now designing Super Bowl campaigns with a halo effect to circulate before kickoff, live alongside the game, and stick around on social afterward. |
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QUIZ |
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What discount range is Target offering on most spring sale items? |
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A) 4%-12% B) 5%-20% C) 10%-30% D) 15%-50% |
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