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MARCH 13, 2026 |
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In this edition: |
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TOP STORY |
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North American sports fans show a strong appetite for traveling to live sporting events, with particularly high participation and future intent in Mexico and Canada, according to recent YouGov research. |
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As the 2026 FIFA World Cup approaches, the data points to meaningful opportunities for destinations, teams, and brands, especially among consumers who increasingly seek entertainment experiences that extend beyond the game itself. |
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IN THE NEWS |
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TikTok expands into radio and podcasts with iHeartMedia deal. TikTok is expanding its content ecosystem with an iHeartMedia deal that will push the short-form pioneer into radio and podcasts. |
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Meta expands advertiser verification amid scam concerns. The tool additions include Facebook alerts for suspicious friend requests, warnings about WhatsApp device linking, and more advanced scam detection within Messenger. |
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Ad-supported TV demands an integrated approach this Upfront season. Nielsen released its 2026 planning guide ahead of Upfronts, analyzing ad-supported viewership across streaming, free-ad supported streaming TV (FAST), and linear. |
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Publicis accelerates AI investment as agencies race for predictive power. Publicis Groupe announced an acquisition of content intelligence and measurement company AdgeAI as part of a broader effort to enhance its predictive measurement capabilities. |
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ANALYSIS |
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Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce. |
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As ecommerce grows, returns are rising, putting pressure on margins, operations, and customer loyalty at the same time. |
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PODCAST |
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We discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplace, and how to counter uneven adoption. | | | | | | | | |
