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FYI SPOTLIGHT

Tell Us About Your Digital Media Strategy

EMARKETER and Verve are surveying US marketers and agencies to learn which signals truly define premium CTV and programmatic inventory. Share your perspective in our short survey and get early access to the results plus a chance to win a $100 Amazon gift card.

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Is Your Organization Ready for AI-Native Talent?

Gen Z professionals are entering the workforce with native AI fluency and new expectations for how work gets done. Learn how CMOs are investing in AI tools, documenting ROI, and building AI-ready teams.

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What Attribution Misses

Platform attribution shows who gets credit for a sale, but it can’t prove what actually drove growth. Learn how validated marketing mix modeling (MMM) can reveal the true drivers of performance.

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What’s Next for Commerce Media

Sponsored search drives more than half of retail media spend today, but AI assistants are quickly reshaping how consumers discover products. Our analyst report explores the trends, new ad formats, and monetization opportunities retailers should watch next.

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