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18 March, 2026 |
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sponsored by
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Stop selling, start solving: Why pharma needs barriers-driven engagement™ now
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| Pharma’s advantage will come from identifying and solving barriers. Barriers are where customers get stuck. They’re places where patients fall out of our funnel, where the rubber meets the road in our ability to truly affect patient outcomes. When we address them by running plays that align roles, channels and content or solutions, we don’t just remove friction for our customers, we deliver behavior-changing personalization at scale. Learn why identifying and solving customer barriers is the future of engagement. |
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Last year, the FDA outlined a plan to phase out animal testing, with Commissioner Marty Makary calling for the practice to become “the exception rather than the norm.” Today, the agency unveiled new guidance as part of that wide-ranging initiative. Read more here. |
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Alexis Kramer |
Editor, Endpoints News
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by Max Bayer
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Lawmakers on a bipartisan House panel conveyed they are ready to tackle China’s growing dominance in the development of new medicines and the ingredients that underpin the generic drug market. During a Wednesday hearing of the House Select Committee on China, witnesses including Strand Therapeutics CEO Jake
Becraft and 8VC partner Francisco Gimenez described China's growing share of the global clinical trial ecosystem. The core reason for the shift, they said, was that getting human data in the US takes too long and is too costly compared to China, where it is cheaper and quicker to accrue. Lawmakers appeared concerned with China’s gains and frequently asked witnesses how the US government could help make up for lost ground. | |
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by Max Gelman
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Johnson & Johnson secured an FDA approval on Wednesday for a psoriasis pill it expects to become a megablockbuster. Regulators gave the green light to icotrokinra, which will be branded as Icotyde, in patients 12 and older with moderate-to-severe plaque psoriasis. There was no immediate information on pricing, but J&J expects peak
sales to surpass $5 billion annually if it gets approved in other immunologic diseases. As a once-daily oral option, Icotyde is expected to compete with established psoriasis drugs not just on efficacy but also convenience. Both Icotyde and AbbVie’s Skyrizi — the runaway market leader with more than $17 billion in sales last year — target IL-23. But Skyrizi is an injectable drug, given every 12 weeks. J&J’s Tremfya is also a psoriasis injectable. | |
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by Nicole DeFeudis
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AstraZeneca, Sanofi, AbbVie and Novartis will again face claims that they charged “unlawfully inflated prices” under the 340B drug discount program, after the case was dismissed in 2024. On Tuesday, a federal appeals court revived the lawsuit, in which Adventist Health System/West alleges that the drugmakers “knowingly charged
materially false, unlawfully inflated prices for their drugs” and that federal and state governments lost “hundreds of millions of dollars” as a result. Adventist operates medical clinics and facilities on the West Coast and Hawaii. The health system operator brought the case on behalf of the government. Drugmakers are required to offer discounts under the 340B program to certain health organizations that serve low-income patients. | |
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by Zachary Brennan
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The FDA will now consider granting its regenerative medicine designations to experimental therapies even if they are on clinical hold, a shift in operating procedures that could help smaller biotechs developing cell and gene therapies to treat serious conditions. The Regenerative Medicine
Advanced Therapy (RMAT) designation allows companies to work earlier and more closely with the FDA on an application, and it includes all the benefits of the agency's other fast track and breakthrough designation programs. While the agency previously made clear in guidance and on its website that it will not grant an RMAT designation "if an IND is on hold or is placed on hold during the designation review," the Center for Biologics Evaluation and Research said in an update this week that it's changing course. | |
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