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Look, at this point, you might be suspicious that Building a Second Brain is just yet another self-help program, promising the moon with productivity tips, life hacks, and "one weird trick."
I get it.
There are far too many feel-good, wishy-washy "secret systems" cooked up by people looking to make a quick buck.
So I want to address any doubts in your mind head-on.
Here are the 7 critical differences between Building a Second Brain and so many other courses, memberships, and programs out there.
1. Building a Second Brain isn't abstract and theoretical
I've developed this system in the trenches of dealing with real-life problems – from managing a chronic illness to consulting with multi-national companies such as Toyota.
Building a Second Brain is highly practical and immediately useful.
And while we focus on practical skills, we don't stop there: The course also cultivates the deeper mindset and paradigm shifts necessary to thrive in an age of information abundance.
2. Building a Second Brain isn't a random collection of disconnected "tips and tricks"
It's based on how the fundamental creative process works:
- Capturing information from the outside world
- Organizing it in a way that lets you easily find and use it
- Distilling it down to the best ideas
- Expressing your ideas in your unique voice through writing, speaking, designing, or teaching
CODE is our 4-step process for consistently turning the information you consume into creative output and concrete results.
3. Building a Second Brain doesn't require you to work even harder and do even more
Organizing information for the sake of it isn't the goal of a Second Brain and neither is spending more time on your devices. It's quite the opposite.
You'll set up a system that takes little to no effort to maintain while supplying you with the information you need to do your best work faster. As a result, you get more time and freedom to pursue the things that are important to you.
4. Building a Second Brain isn't about optimizing or perfecting yourself
This is actually the opposite of self-improvement. Building a Second Brain is about optimizing a system outside of yourself – a system not subject to your limitations and constraints.
It's designed to leave you happily unoptimized, free to roam, to wonder, to wander toward whatever makes you feel alive here and now in each moment.
5. Building a Second Brain isn't fixated on any particular app or software
Building a Second Brain is tool-agnostic, and works with any app or platform you prefer to use.
In our community, students use Evernote, Notion, Apple Notes, OneNote, Craft, Roam, Obsidian, Bear, Google Keep, among many other notetaking tools.
6. Building a Second Brain doesn't require any pre-existing knowledge or skills
If you can use a computer or smartphone, you can build a Second Brain. You don't even have to know which notetaking app you'll use. We'll guide you through choosing one.
7. Building a Second Brain isn't a "take it or leave it" ideology where you must accept all or nothing
Applying even one or two of the methods I teach can revolutionize your productivity and learning. And if any part doesn't make sense or doesn't resonate with you, put it aside. You can mix and match the tools and techniques you learn to suit your needs.
What else is on your mind? If you have any questions, simply reply to this email.
We're here to help you make the best decision based on your unique goals and situation.
And if you're ready, join BASB Foundation at $100 OFF (only available until midnight ET).
Best,
Tiago
P.S. Hear from writer, musician, and entrepreneur Harirai Khalsa how the principles taught in Building a Second Brain helped her start her own business:
