Hi Ala,

You signed up for our recent webinar “From Content to Credibility”, in conjunction with one of our thought-leadership clients, Spectro Cloud, but I realise schedules get busy.

So, here’s a very quick overview of what we covered:

• Most thought leadership doesn’t fail because of distribution; it fails because it says nothing new
• The discovery phase is where the real value is created (and where most teams underinvest)
• Strong thought leadership combines primary/secondary sources with a clear point of view
• The most effective programmes are designed for impact beyond the report (sales, PR, long-term brand building)

In short, more content isn’t the answer; better thinking is. If you’d like to catch up, you can view the webinar here: Adience Webinar.mp4

We also shared a tool we use to help clients land on stronger, more differentiated thought leadership ideas. If that’s something you’re thinking about this year, we’re offering:

• A free, 30-minute ‘tool demo’ workshop with one of our senior team. We’ll demonstrate how to generate value from the tool for your business, so you leave with stronger, sharper thought leadership ideas, not just theory. You can book your slot here: https://calendly.com/lynsey-adience/30min

• And if you are considering commissioning thought-leadership research, we’re also offering 10% off any thought leadership project in the next 6 months.

Best wishes

Lynsey