Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Tara Corey is SVP of marketing at Optimizely, a software company that provides AI-powered digital experiences. She has also served in senior marketing roles at Ellucian, Qlik, and SAP. Favorite project you’ve worked on? Opticon at Optimizely stands out as a recent favorite. It brought together multiple teams to deliver a large-scale event across New York and London, with strong attendance from customers and partners. Seeing so many teams collaborate and watching all the pieces come together was incredibly energizing. Earlier in my career, I worked on a complex, cross-functional martech initiative that also left a big impression on me. We broke the work into 48 smaller projects and used a literal puzzle to track progress. It became a simple but powerful way to visualize momentum and tell the story internally. That project also came with meaningful leadership lessons around prioritization, setting boundaries, empowering the team, and delegating effectively. It reinforced something I still believe strongly: small changes applied thoughtfully can have an outsized impact. What’s your favorite ad campaign? I’m drawn to some of the classic Volkswagen campaigns, like the spot with the little boy dressed as Darth Vader. It’s simple, emotional, and incredibly memorable. That’s something marketers constantly struggle with, especially in B2B, where it’s easy to blend in or default to safe, forgettable work. The Oscar Mayer bologna jingle is another example that sticks with me. It may not be sophisticated, but decades later, people still remember it. That kind of memorability is hard to earn, and it’s something I think about often when shaping campaigns. Continue reading here. | 
