Hi there,

Nearly half of consumers who use AI while shopping say they would consider switching brands based on a recommendation, according to data from Publicis Commerce and EMARKETER.

Download our new research report, based on a survey of 1,179 US consumers, to learn why:

• Many shopping journeys now start inside AI tools.
• Independent assistants earn twice the trust of retailer-owned ones
• Influence spikes in specific categories and moments.

AVAILABLE NOW

Best,
Arielle Feger
Senior Analyst, Media Content
EMARKETER 

Created in partnership with Publicis Commerce.