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Fighting for journalism and profitable news media
WSJ's Emma Tucker on boosting digital subs to 4.3m | Reddit extends Pro Tools to all publishers
Plus the AI tools journalists are using to work more effectively
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Good morning from the team at Press Gazette on Thursday, 2 April.
🚀 Online subscriptions to the Wall Street Journal are up 30% in three years to 4.3 million.
At times the changes have been uncomfortable, with successive newsroom restructures seeing a number of staff leave the business. But her vision of creating “new, distinctive, useful, compelling, relevant journalism” appears to be paying off.
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🧰 Talking about being useful, Reddit’s suite of Pro Tools for publishers are now available for free to all.
I’ve already signed up Press Gazette, but yet to figure out what to do next. What I do know is that Reddit has been on a roll over the last two years since forging a commercial partnership with Google. X has gone down the toilet and Reddit could be its successor as the social media platform for journalists and news.
Publishers are growing in visibility on Reddit so it is well worth setting up your own page on the platform and taking advantage of the free help on offer.
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🤖 And Rob Waugh has been talking to journalists about the AI tools they are using to work more effectively.
From NotebookLM to Claude Projects, there is a lot more to AI than ChatGPT.
His report also includes a warning to guard against ‘brain death’ by outsourcing too much to the robots.
🍻 It’s Maundy Thursday today for Christians, a day when the British monarch traditionally hands out money to the poor and journalists hand over money to publicans.
In the days when newspapers did not print on Good Friday, Maundy Thursday was marked by some newsrooms with boozy junkets to the seaside.
Nowadays the old rhythms of print production no longer dominate and Christmas is the only day when newspapers are not in newsagents.
But I hope you get a chance to at least knock off a bit early today and enjoy your own wayzgoose, as it was known.
🤏News In Brief
Former Trinity Mirror and National World COO Mark Hollinshead has launched new media company Hero Media & Entertainment, kickstarted by the acquisitions of two Scottish publishers. (Press Gazette)
Search Engine Journal has removed all programmatic advertising and is instead “lead gating”. Readers must share their email address in order to read the website, meaning the title can use this data for email-based marketing and more targeted direct-sold advertising. (Linkedin<