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APRIL 2, 2026 |
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In this edition: |
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TOP STORY |
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The current surge of sports betting promises to also increase access to valuable marketing data. Genius Sports, a technology company that manages sports data for sportsbooks, leagues, and media companies, is making its betting-related data and insights available to programmatic advertisers through newly announced partnerships with agencies, publishers, SSPs, and DSPs. |
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IN THE NEWS |
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The Trade Desk rivals seize on scrutiny, but walled gardens pose the bigger threat. Demand-side platforms (DSPs) are ramping up efforts to draw attention away from The Trade Desk (TTD) as scrutiny mounts against the DSP leader. |
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Meta enhances Instagram’s ad targeting capabilities as it pushes toward full automation. Meta updated its Adaptive Ranking Model for Instagram, allowing its ad serving process to deliver more effective, relevant ads to users with less compute, per a company announcement. |
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Commerce categories are driving TikTok view growth. TikTok average monthly video views grew a massive 68% YoY in Q4 2025, with commerce-heavy categories outperforming, according to our industry KPI data provided by Dash Social. |
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ANALYSIS |
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Earlier this week at eTail Palm Springs, the conversation kept circling back to the fundamentals, what it really means to build a strong brand, connect marketing to ecommerce, and drive growth in a sustainable way. |
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“It was all about how to think about the core of retail,” said our analyst Suzy Davidkhanian, who moderated several sessions during the event. |
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QUIZ |
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Earned media accounts for what percentage of large language model (LLM) citations, according to a Muck Rack report? |
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A)18% B) 21% C) 23% D) 25% |
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