|
APRIL 2, 2026 |
|
In this edition: |
| |
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
Two major brands are demonstrating how to integrate creators across the full commerce funnel, not just for awareness but for driving actual transactions. |
"Connection is always valuable," said Cory Weaver, head of influence at Gap Inc., in an episode of "Behind the Numbers." "Creators are humans at the end of the day. They thrive on human connection." |
|
|
|
| | | |
|
IN THE NEWS |
|
Rufus ads open a window into Amazon’s AI–while missing some shoppers. Amazon’s Rufus chatbot ads, called sponsored prompts, are delivering a fraction of the volume of traditional on-site ads, per The Information. |
|
| |
Nike’s turnaround looks for a recharge. Nike’s turnaround is taking longer than expected as the brand grapples with weak demand outside of North America. |
|
| |
Tax refunds power retail strength in February. Retail sales grew at a healthy pace in February, buoyed by larger tax refunds and improved weather conditions across much of the US. |
|
| | | |
|
ANALYSIS |
|
|
|
Instead of sending elite influencers on another lavish trip, Urban Outfitters brought 100 community members on vacation. Having a humble social following is non-negotiable. |
|
|
|
| | | |
|
QUIZ |
|
Digital wallets account for what percentage of 2025 US online spending, according to Global Payments? |
|
A) 20% B) 30% C) 40% D) 50% |
|
| | | |
|
