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Charles Bethea
A staff writer based in Atlanta
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One of Donald Trump’s “favorite authors” is a bearded Australian expat named Nick Adams. Trump recently selected him to be a “Special Presidential Envoy for American Tourism, Exceptionalism, and Values.” The two have some history: the President is credited with writing the foreword to Adams’s 2024 manual of sorts, “Alpha Kings,” in which he praises Adams for “fighting for the qualities that make alpha males so special.”
Photograph by Jason Andrew for The New Yorker
Adams’s book positions itself, however absurdly, as a primer on the topic of being an alpha, a concept that, propelled by Trump and the manosphere, has had something of a resurgence. According to Adams, being an alpha male means, among other things, marrying a woman who is both “hot” and “low maintenance,” and never apologizing. If you’re too much of a beta, and need more than an instruction manual, don’t worry: you can now attend a boot camp geared toward fixing your masculinity. For a piece in this week’s issue, I travelled to Virginia and California to see two man camps in action.
With names like Warrior Week, the Men of War Crucible, and Activate Your Alpha, these programs are often multiday events, frequently in wilderness settings, where men are subjected to gratuitous physical punishment (simulated drowning, gravedigging, hiking while blindfolded) and, in some cases, a bit of bro-coded therapy. The proceedings are sometimes troubling. At a program called Squire, which targets teen-agers, I watched a former marine warn the boys not to be “fruitcakes,” as he pushed them through a rusty-nail-covered obstacle course and into an ice bath. “That’s how you get the money, get the girl, get the fucking mansion and the car,” he exclaimed, after the boys had finished schlepping sledgehammers and kettlebells around a dirt patch with their dads. Adams, who did not answer my e-mails—an alpha move, no doubt—would probably have been proud.
Many of the adult men whom I met at a program called RISE (it stands for Ruthless Integrity and Simple Execution), meanwhile, were lonely, anxious, depressed, and looking to, as one put it to me, “shed my skin.” I saw them collapse in tears, and heard them cuss and threaten to fight. I witnessed a few startling revelations, too—one involving erectile dysfunction—amid all the hardcore hose-spraying, mud-crawling, and rucksacking. As Richard Reeves and other scholars of modern masculinity have made clear, men are not doing well. The programs I visited underscored this fact. The solutions are complicated, but I left these man camps feeling certain about one thing: you’ve got to learn how to connect, console, and, yes, apologize.
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