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APRIL 3, 2026 |
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In this edition: |
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TOP STORY |
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Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that feel beneficial to consumers. |
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“As AI shopping becomes more conversational, the differentiation won’t be the interface, it will be how well the technology understands the human behind the prompt,” said Crystal Foote, founder and head of partnerships at Digital Culture Group. |
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IN THE NEWS |
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Coca-Cola spotlights QSR partners as restaurant traffic slows. Coca-Cola’s latest ad campaign features over a dozen restaurant chains, a first as it tries to reassert its position as the soda brand of choice for fast-food companies. |
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Starbucks boosts barista pay to improve service. Starbucks is offering baristas cash perks and more frequent paychecks to incentivize faster, friendlier, and better service. |
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Secondhand apparel sales set to outpace overall fashion growth over next 5 years. The global market for secondhand apparel sales is expected to grow twice as fast as the overall apparel market over the next five years, according to ThredUp’s latest resale report. |
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ANALYSIS |
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With nearly 3,000 athletes from over 90 nations competing in Milan and Cortina, Italy, the 2026 Winter Olympics became a proving ground for how brands navigate fragmented media consumption and creator-driven engagement in the modern landscape. |
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"This felt like a very modern Olympics with an old-school player trying to embrace all different channels in order to really make it pop," said our analyst Jeremy Goldman about NBCUniversal on a recent episode of "Behind the Numbers." |
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QUIZ |
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Khloe Kardashian’s Khloud brand is introducing a protein-packed version of what snack, following up on the success of Khloud Protein Popcorn? |
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A) Cheese puffs B) Tortilla chips C) Potato sticks D) Dried mangos |
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