Hi there,

Among senior US marketers and agency professionals managing $5M+ in annual media spend, only 3.6% say their creative is well understood and actively optimized. Yet one in four believe fixing that could unlock 20%+ performance gains.

New research from EMARKETER and Perion shows that over 40% of teams wait two to four weeks for creative performance feedback, and another 16% only see results after the campaign ends. By then, the opportunity to improve outcomes is already gone.

Creative runs across disconnected platforms, each with its own logic and reporting loop. Insights stay siloed. Action lags. Performance suffers.

The gap is real. The upside is measurable.
Download the report to see where it breaks down—and what it takes to close it.

Best,
Arielle Feger
Senior Analyst, Media Content
EMARKETER

Created in partnership with Perion.