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The latest on HBR.org

01

The Hidden Demand for AI Inside Your Company

How BBVA, one of Europe’s largest banks, brought AI use out of the shadows by ditching centralized mandates and following employees’ lead on adoption.

by Elena Alfaro, Antonio Cabrales, José Elías Durán Roa, Luis Garicano, Isabel Pérez del Caño, Toni Roldán Monés, and Guillermo Vieira de Santiago

02

The Challenges of Scaling a Technology for Social Good

A call to reinvent the toilet for underserved markets led to breakthrough innovation—and hurdles to adoption.

Audio by Cold Call

03

To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough

A conversation with researcher and author Marcus Buckingham about focusing on experiences and products people love.

Audio by HBR IdeaCast

04

The CEO of UnitedHealthcare on Fixing What Frustrates Customers Most

The insurer has created a group tasked with understanding individual client problems to develop and scale broader solutions.

by Tim Noel

05

Our Favorite Management Tips on Organizational Change

A curated list from one of HBR’s most popular newsletters.

by HBR Editors

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Leadership Summit 2026

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Join us Wednesday, May 20. Featuring Arthur C. Brooks, Angela Duckworth, John Stankey, Carla Vernón, and more.

Design Love In: How to Unleash the Most Powerful Force in Business

by Marcus Buckingham