Hi there,

If you’re buying digital advertising in 2026, you're buying programmatically. This year, 92.5% of all US display ad transactions will be programmatic by our estimates, spanning social, retail media, connected TV, and streaming video. The question isn’t whether to use programmatic. It’s how AI is changing everything underneath it.

Break down what the rise of AI means for your ad strategy in an exclusive EMARKETER analyst report, “Programmatic Advertising Forecast and Trends H1 2026.” Available now.

GET THE REPORT

Enjoy!
Yoram Wurmser
Principal Analyst
EMARKETER

Compliments of LiveRamp.