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APRIL 16, 2026 |
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In this edition: |
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TOP STORY |
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AI search tools draw heavily on YouTube content for information to answer user questions. This dynamic has encouraged brands to invest more in the platform or rework their content strategies to stay visible. |
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YouTube accounts for nearly a third (29%) of social media citations in Google AI Overviews, according to a January Tinuiti and Profound survey.
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YouTube will bring in more than $10.5 billion in gross ad revenue in the US this year, EMARKETER forecasts. |
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IN THE NEWS |
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NBCUniversal calls out Nielsen for underreporting traditional TV audiences. Nielsen remains the most widely used currency provider among major networks, but growing criticism from those clients casts doubt on the industry standard. |
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Viant acquires TVision in bet on attention metrics. Viant CEO Tim Vanderhook said the deal will let advertisers apply attention, co-viewing, and in-room signals to campaigns, including through attention-adjusted CPMs. |
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Social media fuels digital ad growth as Meta extends its lead. Instagram and Facebook represent 70% of the social ad market, according to Omdia. |
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ANALYSIS |
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Consumers are shopping with AI assistants on retailer sites and through third-party chatbots like ChatGPT and Perplexity, and retailers are paying attention. |
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AI-assisted shopping has grown 62% globally over the past two years, according to IBM Institute for Business Value's 3Q 2025 survey of 18,000 consumers. |
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PODCAST |
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We discuss how sports betting is taking over America, consumer sentiment toward betting, and how brands can get involved responsibly. “In the Game” is made possible by Verve. | | |
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QUIZ |
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Which of the following are Gen Alpha most likely to cite as the best source for TV and movie recommendations? |
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