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APRIL 16, 2026 |
Ad budgets are harder to defend. Join EMARKETER in New York City on Thursday, May 14 for a full day of advertising insights featuring new data, exclusive analysis, and direct conversations with the buyers and brand leaders navigating what comes next. Register now. |
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In this edition: |
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TOP STORY |
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In-store retail media is moving beyond pilot programs and becoming a strategic priority for major brands, with leading consumer-packaged goods (CPG) companies now operationalizing campaigns across budgets, teams, and measurement frameworks to reach shoppers where most purchase decisions are made. |
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"Why would you not want to advertise at point of purchase when decisions are being made?" said Natalie Cammerino, national consumer promotions lead at Mars Snacking, speaking at the Interactive Advertising Bureau's (IAB) Connected Commerce Summit. "Everyone who walks through that door is a potential buyer." |
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IN THE NEWS |
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Walmart modernizes Great Value brand as private label competition intensifies. Walmart is refreshing its Great Value brand to make it more visually appealing to shoppers, per a company announcement. |
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The travel industry may not see the big win from the World Cup it had expected. Early forecasts for the World Cup painted a rosy picture, but those expectations now look overly optimistic |
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Starbucks brings vibe-based ordering to ChatGPT. Starbucks launched a beta app in ChatGPT to offer drink inspiration based on a customer’s “vibe” or mood. |
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ANALYSIS |
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Gen Alpha (born 2013-2024) represents the first generation born entirely in the age of AI, smart devices, and ubiquitous connectivity. This cohort is already influencing billions in household spending, but as regulatory scrutiny around children's privacy continues to intensify, marketers face a unique challenge. This generation cannot be directly targeted through traditional digital advertising, yet it wields significant impact on millennial and Gen Z parents. |
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QUIZ |
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Nutella just launched its first new product in the brand’s 60-year history, which contains which of the following ingredients? |
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A) Walnuts B) Vanilla C) Peanuts D) Caramel |
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