Hi there,

Over half of the US population will play mobile games this year, according to EMARKETER data. It feels like a disconnect that only about 10% of marketers use them in campaigns regularly:

• Mobile gaming’s reach is wide and diverse.
• It can boost incremental reach beyond channels like CTV and social.
• Formats like rewarded video increase engagement.

See why it might be time for you to play in a new research report, "From Experiment to Essential: Why Mobile Gaming Belongs in the Modern Media Mix." Available now.

GET THE REPORT

Best,
EMARKETER

Created in partnership with Admazing.