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Good morning,
Buying gets most of the attention when it comes to investing.
It’s more exciting to think about your next big potential winner than to look at which of your stocks should be sold.
At the same time, many investors recognize the importance of long-term holding.
Long holding periods require infrequent selling.
We have just one sell rule in the Sure Dividend Growth Newsletter:
Sell when a stock breaks its streak of consecutive annual dividend increases, by:
- Failing to increase its dividend
(flat year-over-year-dividends)
- Reducing its dividend
(declining year-over-year dividends)
- Eliminating its dividend
(dividend goes to 0)
There are also some special situations that are worth mentioning.
- Special Dividends
We don’t recommend selling if a dividend streak is broken due to a special dividend because that isn’t an actual dividend streak break using the “normal” dividend.
- Mergers & Acquisitions
We also may recommend selling if a company has announced it will be acquired. At that point, the stock becomes more of a merger arbitrage play than a dividend growth investment. And while those can be interesting, they aren’t our focus or area of expertise.
Valuation & Selling
Our one sell rule is notable for what it leaves out – any selling based on valuation.
Valuation is helpful in determining when to buy.
Buying overvalued securities can lead to years of “waiting” for growth to catch up with the outsized valuation.
Not selling based on valuation shows an understanding of the investment style we are pursuing.
We are pursuing dividend growth, not valuation arbitrage.
Possible Dividend Reductions & Selling
We also don’t sell when we thing a stock may reduce its dividend in the future.
While it may seem beneficial to preemptively sell, even great businesses get into temporary trouble.
And that’s even more true during periods of market panic.
Stocks very often keep their dividend streaks alive through hardships – that’s how many stocks get multi-decade streaks.
Selling when a streak may be at jeopardy in the future introduces false positives – selling great compounding dividend growth stocks out of fear.
We are better served to allow for dividend compounding as long as it is occurring.
Selling When The Dividend Streak Ends
Selling only when the dividend streak ends fully takes advantage of compounding dividends.
It’s simple, clear, and effective.
We invest for dividend growth.
We hold while dividends are growing.
And we sell when the dividend is no longer growing, because the investment is not doing what we purchased it for.
If you are looking to add quality dividend growth stocks to your portfolio to buy and hold for the long run, then you will find our Sure Dividend Growth Newsletter valuable.
Note: The new April 2026 edition of the Sure Dividend Growth Newsletter publishes this Sunday morning!
About The Sure Dividend Growth Newsletter
The Sure Dividend Growth Newsletter:
- Analyzes our Top 10 fast-growing long-term dividend stock buys trading at or below fair value each month.
- We always publish the Sure Dividend Growth Newsletter on the 3rd Sunday of the month. We will publish the new April 2026 edition this Sunday!
- More than 3,700 intelligent investors currently receive the newsletter.
The Sure Dividend Growth Newsletter includes everything you need to build your fast-growing dividend portfolio:
- To-the-point portfolio building guide
- Actionable sell recommendations (as needed)
- Top 10 fast-growing long-term dividend buy analysis
"In my investment tracking spreadsheet, these Passive Income stocks are labeled the Untouchables and I am prepared to hold them forever. May this newsletter go on in perpetuity!"
– Sure Dividend Growth Newsletter member
(Formerly the Sure Passive Income Newsletter)
Our Investing Method
Here's how we find the Sure Dividend Growth Newsletter Top 10 each month:
- Our ~15 person team puts in the work to find the best high yield growth stocks for our members by analyzing 900+ securities every quarter in the Sure Analysis Research Database (SARD).
- This is real analysis by our team, not a quick computer screen or AI guesswork.
- Every security is analyzed over the same investing metrics so we can compare different income securities to each other on an apples-to-apples basis.
“The person that turns over the most rocks wins the game. And that’s always been my investing philosophy.”
– Peter Lynch
The end result is our top 1.1% buys for fast-growing dividend growth stocks to buy and hold for the long-run from our 900+ stock Sure Analysis Research Database (SARD).
And we don't stop after recommending a security. We provide actionable sell recommendations as needed as well...
Although our goal is to buy and hold forever so long as dividends keep growing.
The Sure Analysis Research Database
The Sure Dividend Growth Newsletter is powered by the analysis we do in the Sure Analysis Research Database (SARD).
SARD is our best service. It includes everything we do.
(Including the Sure Dividend Growth Newsletter)
Here's what you get with SARD
- Comprehensive Dividend Growth Stock Coverage
We cover 900+ income securities every quarter in Sure Analysis, over the same key metrics. This analysis powers everything we do at Sure Dividend.
(Example)
- Weekly Top 10 Best-Of-The-Best Email
We email a concise list of our top 10 best-of-the-best dividend growth stocks every Tuesday morning using recommendations from our premium newsletters.
(Example)
- The Sure Analysis Research Database Spreadsheet
The daily updated Sure Analysis Research Database spreadsheet has everything you need to quickly sort through the 900+ income securities we cover to find the best that match your needs.
(Example)
- The Sure Dividend High Yield Newsletter
Our most yield focused long-term dividend growth newsletter. It publishes on the 2nd Sunday of the month.
Normally $49/month
(Example)
- The Sure Dividend Growth Newsletter
Our most growth focused long-term dividend growth newsletter. It publishes on the 3rd Sunday of the month.
Normally $49/month
(Example)
- The Sure Dividend Core Newsletter
Our most balanced (between yield and growth) long-term dividend growth newsletter. It publishes on the 1st Sunday of the month.
Normally $49/month
(Example)
The Sure Dividend Compounding Event
Now is the absolute best time to upgrade to SARD and take your dividend compounding to the next level because of the Sure Dividend Compounding Event.
Details are below.
- The Sure Dividend Growth Newsletter is $49/month (which is $588/year).
- SARD is normally $999/year. It's a bargain at that price because it includes our 3 premium newsletters ($1,764/year for all 3 separately) and access to all of our other research which powers our newsletters.
- You can now join SARD for just $344/year thanks to the Sure Dividend Compounding Event.
- Your price will never increase. It will stay at just $344/year, regardless of inflation or future improvements to SARD.
- You get a 60-day full refund period. If SARD isn't for you, just email us at support@suredividend.com (or email me personally at ben@suredividend.com) within 60 days of your purchase to cancel and get your full refund.
Note: We also offer prorated refunds for unused time thereafter.
- SARD will never be this inexpensive again. Once the Dividend Compounding event is over, the SARD annual plan will never be priced this low again.
- The Sure Dividend Compounding Event ends at 8:00 PM CT on April 20th, 2026, with absolutely no exceptions.
“Your skills and experience and brain has done so much for me and thousands of others. In reality though, it’s your transparency and integrity that sets you apart from the rest of the investment companies. Yes you are one of the few in the investment industry, who really does live by the Golden Rule. You are the last honest investment teacher. Never change. We’ll keep sending fellow retail customers to you only.”
– Sure Dividend member
There's absolutely no risk in trying SARD thanks to your 60-day full refund period.
But there is serious upside potential to investing for the long-run in high quality dividend growth compounders.
When you join below, you get instant access to everything we do in SARD.
And you will get the April 2026 edition of the Sure Dividend Growth Newsletter when we publish it this Sunday morning.
Reminder: The Sure Dividend Compounding Event is a no exceptions offer. SARD will never be this inexpensive again. This offer ends in just:
To your high and compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. The new April 2026 edition of the Sure Dividend Growth Newsletter goes live this Sunday morning! Click here to join SARD now with the deep discount price locked in, while it's still available.
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