Hey,

If I could put one idea on a billboard for all PR executives to see, it would be this:

“The C-suite doesn’t care about your coverage. They care about what it means for the business.”

It’s a hard truth, but it’s one that we all need to face.

For too long, we’ve been focused on the wrong things. We’ve been obsessed with vanity metrics and outputs, instead of the outcomes that really matter.

But the world is changing.

And if we want to stay relevant, we need to change with it.

(Maybe you already have? If so, you can ignore this email)

We need to start speaking the language of the C-suite. We need to start connecting our work to the things they care about: revenue, growth, and the bottom line.

CoverageBook helps you do that. It gives you the tools you need to tell a more powerful story with your coverage, and show the C-suite exactly why your work is so valuable.

Create your next coverage report

Measure well,

Stella