Hey Anna,
You're on a discovery call. It's going great. They love your portfolio. They're nodding along. You can feel it… this one's gonna book.
They ask the question: "What's your rate for something like this?"
You take a breath. You've practiced this. You know your number.
"My rate for a full brand identity is $5,000."
Pause.
"But I'm flexible depending on your budget!"
