Hi,

Peter Lynch wrote in One Up On Wall Street:

“Some people automatically sell the ‘winners’ – stocks that go up – and hold on to their ‘losers –stocks that go down – which is about as sensible as pulling out the flowers and watering the weeds.”

Warren Buffett expanded on the theme (crediting Lynch):

“In fact, when we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever. We are just the opposite of those who hurry to sell and book profits when companies perform well but who tenaciously hang on to businesses that disappoint. Peter Lynch aptly likens such behavior to cutting the flowers and watering the weeds.”

The core idea behind the above quotes is that when a business is doing well, you should hold it.

Successful businesses grow.

And successful investors benefit from that growth.

That’s where dividend growth investing comes in.

Dividends are far less volatile than stock prices.

By focusing on dividend growth, investors can filter out a great deal of market noise.

And dividends also are a good proxy for underlying business growth over the long run...

A business simply can’t pay rising dividends year-after-year if profits aren’t on a long-term upward trajectory.

Dividend growth stocks that are able to meaningfully raise their dividends year-after-year are like flowering plants that grow larger with more flowers over time.

And that brings us to the “weeds” in Lynch’s metaphor.

For dividend growth investors, the “weeds” are securities that are not paying rising dividends.

Dividends are either rising or they are not. There’s no ambiguity.

There’s no “seasonally adjusted dividends” or “dividends before interest and depreciation.”

And that makes dividends an ideal metric around which to base sell decisions.

We sell when a stock breaks its dividend growth streak, by either reducing its dividend or failing to increase it year-over-year.

Succesful dividend growth investing comes down to identifying "flowers" – dividend growth stocks trading at fair or better prices set for long-term success – while avoiding mediocre or worse investments; the "weeds".

And that's where the Sure Analysis Research Database (SARD) shows its value.

The Sure Analysis Research Database
​The Sure Analysis Research Database is our best and highest tier of service.

• It has everything we do at Sure Dividend.
  ​
• Our SARD team of ~15 analysts will produce 3,600+ individual quarterly reports over the next four quarters for the 900+ income securities we cover.
  ​
• Every security is analyzed over the same metrics. This way, we can compare different securities – say an MLP versus a fast-growing information technology sector dividend stock – on an "apples-to-apples" basis.

And yes, there are still high quality dividend growth stock bargains to be found, even today's generally overvalued market.

The more investments analyzed, the better your chances of finding deeply discounted high quality dividend growth stocks.

“The person that turns over the most rocks wins the game. And that’s always been my investing philosophy.”​
​– Peter Lynch

Having a membership to The Sure Analysis Research Database means you have a team of investment researchers "turning over" hundreds of income securities for you, constantly looking for the best income stocks.

SARD is our best and highest tier of service. It includes everything we do at Sure Dividend.

Note: Click here to see everything you get in SARD.

Why Now Is The Best Time To Upgrade To SARD​
​Now is the absolute best time to upgrade to SARD because the SARD Lifetime Event is currently in effect.

Details are below:

• One Payment Discount Price
  ​+ Our 3 newsletters together are $1,764 annually
  + And that doesn't include our most valuable SARD info
  + SARD is normally a bargain at just $999/year
  + You can join now for just one payment of $999
  ​+ There are no other charges, ever
  ​
• Lifetime Access
  ​+ This offer gives you lifetime access​
  + You get total access to SARD for its lifetime
  + Sure Dividend & SARD are built for the long run​
  + We plan to serve generations of members
  ​
  ​Note: We haven't offered the SARD lifetime plan for just $999 since August of 2025. And there's a good chance we won't ever offer the lifetime plan (especially at this deeply discounted rate) again.​
  ​
• Member-Friendly Terms
  ​+ We treat members the way we'd want to be treated​
  + Prorated refunds for any current refunds
  + 60-Day full refund period on your lifetime plan payment
  + Email us at support@suredividend.com​
  + Email me directly at ben@suredividend.com​
  ​
• Hard Deadline
  ​+ The SARD Lifetime Event is a no exceptions offer​
  + Once it's gone, it's gone forever​
  + It ends at 8:00 PM CT on April 27th, 2026, in just:

​

There's no risk in trying the Sure Analysis lifetime plan thanks to the 60-day full refund period.

But there is serious value in getting lifetime access to SARD to grow your long-term dividend compounding portfolio.

Email me directly at ben@suredividend.com.

To your compounding dividend income,

Ben Reynolds
Founder, Sure Dividend