The so-called zero-click reality has ushered in a slew of tools promising insight as to when and where a brand is referenced in AI chatbots.

Google users are less likely to click through links when an AI summary appears in the results, according to Pew Research Center. Those who were met with an AI summary clicked on a traditional search result link in 8% of all visits, per the research. In contrast, those who didn’t encounter an AI summary clicked on a search result nearly twice as often.

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OTHER THINGS TO KNOW

• The agentic era is moving quickly — from concept to live campaigns in record time. Publishers who are agent-ready gain a competitive edge with more RFPs, more direct business wins and higher CPMs. Partner insights from Optable.
• According to research from Keen Decision Systems, only 10% of marketers incorporate prior knowledge into their forecasts, an indication that most start from scratch every time. Partner insights from Keen Decision Systems.
• AI gives marketers speed. Landing pages that used to take weeks to build now take minutes. But people with disabilities stop buying from brands whose AI-built sites make it impossible to complete a purchase. Partner insights from AudioEye.

PARTNER INSIGHTS FROM GOOGLE AD MANAGER

PARTNER INSIGHTS FROM NEXXEN

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PARTNER INSIGHTS FROM PATHLABS