“Promotions don’t build demand—they redistribute it. At scale, this is maybe the most expensive stalemate in business.” - Greg Stuart, MMA Global CEO and Possible co-founder, during Possible 2026 opening remarks.
NEW THIS WEEK
Data And The Other Walled Gardens Shine At Possible - Jason Damata
Possible Has Us Wishing For Our Robot Overlords, Amazon Allegedly Going Full MAGA - Alan Wolk
Broadcast TV’s Next Act May Be Smaller, Sharper, And More Selective - Tim Hanlon
NEW EPISODE: Local TV’s Next Act: From Frankenstack To Full-Funnel
How AI Ad Performers Now Get Paid …into SAG? - Melissa Hourigan
The Streaming Audience Is Getting Narrower, Not Bigger - Brandon Katz
Tube Trends: Now Creators Are Taking Over The NFL Draft - John Cassillo
ChatGPT Wins Viewers With Story-Driven Ad - Eleanor Semeraro
The Business Of Data: Coming Out Party For Outcomes - Jon Lafayette
FREE SPECIAL REPORT: All Grown Up: FAST Comes Of Age from Alan Wolk
