Coinbase co-founder and CEO Brian Armstrong in Davos, Switzerland, on Jan. 20, 2026.Chris Ratcliffe/Bloomberg/Getty ImagesCoinbase CEO Brian Armstrong
is adapting the company for the AI age, cutting 14% of employees and reimagining its org chart to bring the company back to its startup roots.
Armstrong said the layoffs, which may affect about 700 employees, are partly due to a crypto downturn.
Yet the main motivator is making the company’s leadership structure flatter, enabling its employees to work fast, with AI at the forefront.
In practice, this means cutting what Armstrong dubs “pure managers,” opting instead for “player-coaches” who oversee team members but are also strong individual contributors.
The company is also planning to leverage its most AI-savvy employees by creating “AI-native pods,” which could even include one-person teams directing agents that encompass the responsibilities of engineers, designers, and product managers.
“We are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it,” Armstrong wrote in a social media post.
As Coinbase flattens its org chart, it is also increasing its employee-to-manager ratio, with each leader responsible for 15 or more reports.
This follows the recent “megamanager” trend sweeping corporate America, where managers now oversee an average of 12.1 employees, up from 10.9 in 2024, according to Gallup. Meta may be the starkest example, with its new applied engineering team sporting a 50-to-1 employee-to-manager ratio.
—Marco Quiroz-Gutierrez