Consumer Technology Association SmartBrief
Best Buy, IKEA expand partnership with consultation spaces
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May 15, 2026
 
 
Consumer Technology Association SmartBrief
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Today's Digital Pulse
 
Rivian Assistant debuts with natural language capabilities
 
CHICAGO, IL - JULY 21:  An interior view of an electric delivery van during a launch event between Amazon and Rivian at an Amazon facility on July 21, 2022 in Chicago, Illinois. This unveiling is major milestone towards Amazon's goal of having 100,000 Rivian EDVs on the road by 2030, and Amazon has made a Climate Pledge commitment to reach net-zero carbon by 2040 and has also pledged to guarantee 50% of all shipments reach net zero carbon by 2030. (Photo by Mustafa Hussain/Getty Images)
(Mustafa Hussain/Getty Images)
Rivian has introduced its AI-powered Rivian Assistant via an over-the-air update for all R1T and R1S vehicles, allowing drivers to use natural conversation to control vehicle functions, ask questions and complete multi-step tasks without rigid voice commands. The system can also connect with external services like Google Calendar, enabling drivers to manage appointments, send ETA updates and access a wide range of vehicle features hands-free while driving.
Full Story: InsideEVs (5/12)
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Unlocking Growth in Wearable Tech
From smartwatches and fitness trackers to emerging health and lifestyle devices, wearables are no longer just about innovation. They're about winning the consumer, the shelf, and the ecosystem. Get the Wearable Tech Report
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Smart Home
 
Homey transforms Android TV, LG webOS into smart home hubs
Homey has introduced apps for Android TV and LG webOS, turning TVs into smart home dashboards that allow users to control devices, automations and routines directly from their remote. The company also introduced a browser-based version called Homey.tv, which works on TVs and even vehicle browsers like Teslas, giving users access to smart home controls from virtually anywhere.
Full Story: Android Authority (5/14)
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▶️ YouTube Shorts reaches 2B hours monthly on TV screens
 
 
KitchenAid thermometer brings smart tracking to the grill
Engadget (5/13)
 
 
Bose levels up Lifestyle lineup with Ultra immersive audio
The Verge (5/15)
 
From insights to execution at scale: AI and connected retail
Modern retail faces increasing complexity and rapid fluctuations in consumer demand, outpacing rising customer expectations, daily promotions and accelerating planning cycles. This paper explores the necessity of an end-to-end connection to harness AI's potential in retail, showcasing how Oracle's Connected Retail Journey enables swift, contextual and coordinated decision-making across the enterprise.
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Vehicle Tech
 
Study: ADAS tech proves effective in crash reduction
A study by the University of Michigan Transportation Research Institute shows that General Motors vehicles equipped with advanced driver-assistance systems have significantly fewer crashes. The study, which analyzed 12 million vehicles from 2020 to 2024, found an 86% reduction in backing crashes, a 57% decrease in injury-causing rear-end crashes and a 35% drop in pedestrian injury crashes.
Full Story: Design News (5/11)
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Tri-motor powertrain to propel Jaguar Type 01
Car and Driver (5/13)
 
 
Android Auto updates with new design, YouTube support
Carscoops (5/12)
 
 
Ford patent filing suggests fins for pickup aerodynamics
Ford Authority (5/12)
 
Win the AI Agentic Era
Move beyond AI hype. Join Snowflake experts and retail leaders on May 21st at 1 PM EST to transform your data into a strategic asset. Learn to build the infrastructure needed for the future of agentic commerce. Register now »
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Tech News
 
Apple expands location privacy with iOS 26.5