Generative AI tools like ChatGPT are powerful—but on their own, they aren’t a strategy. True business impact comes when AI is built on your customer data, tied to measurable outcomes, and accessible to marketers.​

In our blog, “ChatGPT Isn’t an AI Strategy,” we break down:​

+ Why tools without data fall short​
+ How composability empowers marketers to act fast​
+ A case study: Skechers cut campaign lead time from weeks to days while boosting ROI​