Iza
On Sunday afternoon I was at a beach club in Caparica, Portugal.
Grilled fish, the Atlantic in front of me, two friends I hadn't seen in months.
And my phone was buzzing with Stripe notifications.
Sorry couldn’t resist a quick snap of the scene:

That's the thing nobody told me when I was burning $20K on courses five years ago.
The point of a digital product that sells on autopilot isn't the money. It's the off switch.
It's being allowed to disappear for an afternoon, a weekend, a month, without your income disappearing with you.
1:1 coaching doesn't have one…
Done-for-you services don't…
Even most courses don't, because the launch is the launch and then you have to launch again...
A $37 plugin selling on Meta ads does.
You build it once, launch the ads, and the plugin keeps acquiring buyers for whatever bigger offer sits behind it.
That's why Klemen Struc (Mindvalley's former CMO, $300M+ in sales) and I built AI Product Launch Formula.
Four done-for-you Claude Plugins. Four live sessions with me and Klemen, starting June 5 at 11AM ET. We build together, in real time. Not a course you watch alone.
Before you talk yourself out of this:
You don't need to be technical. If you can open Claude and follow instructions, you can build a plugin.
It works for almost any business:
Coaches, agencies, ecom, local businesses, consultants, SaaS….
Anywhere there's a customer with a problem, there's a plugin worth building!
You don't need an existing audience. Cold traffic is what this is built for.
ENROLL AT 40% OFF →
Tomorrow midnight ET: price jumps $100.
Best,