I’ve been OBSESSED with Oprah recently.

She’s built one of the strongest personal brands AND it’s held up against the test of time FOR FOUR DECADES!!!

One of the things Oprah does so well (from a personal branding standpoint) is SHE SHARES SO TRANSPARENTLY NOW.

Every weight loss struggle, relationship struggle, all of it.

People worry about transparency because they are worried about being judged.

But here’s what’s REALLY interesting about Oprah, in the beginning, she tried to hide stuff.

She worked SO hard to hide parts of her past and, eventually, they were found out.

And you know what?

People loved her all the more.

They trusted her even more.

BECAUSE she was relatable.

Basically, your deepest fears and worries aren’t even a big deal to people, your secrecy IS what gives them power.

I’ve built my entire 8-figure brand by being vulnerable and sharing honestly.

It’s why you love me.

AND, importantly, it’s also why you trust me.

Here’s a hint: the more they trust, the more they buy.

So get busy building trust, iza!

Love ya,

Maria