on my reel about Alex & Leila’s baby
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iza,

I got this comment on my IG yesterday, after I mentioned I had done over $20M in low-ticket sales:

No shade, I get it.

But it’s not that crazy to me.

Because it’s my NORMAL.

I’ve built an entire brand around being really good at low-ticket sales.

It’s the thing I’m known for.

And here’s what I’ve realized about building a brand that prints money: it’s actually a LOT easier than you think!

People get all worked up about “branding” but it really is just WHO you are.

BUT (big but, actually!)

Here’s the key:

A good brand is created when you are honestly showing up as WHO YOU ACTUALLY ARE.

Without censoring yourself and playing small or hiding the “weird” parts about you.

So many of you are playing small or dimming your light.

I’m a homeschooled nerd who loves marketing and fluffy pink dresses.

And that’s why you love me.

So, iza, here’s your sign to give yourself permission to let us see who you really are.

Build your brand around that.

We love YOU for YOU, iza!!

Love,

Maria