Digiday Daily

May 28, 2026

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Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility. Physicians have their actual licenses to consider when posting online, and brands still have to adhere to regulations when working with them. This isn’t a loophole to avoid the rigors of traditional healthcare advertising, in fact, it’s often a more rigorous process.

TOP STORY

The Creator Economy

The healthcare creator is finally diagnosing how they best fit into the creator economy

Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility.

OTHER THINGS TO KNOW

The Work/Life Awards recognize employers that bring workplace values to life in meaningful ways. Discover this year’s categories and enter by May 29 for the best rate.
Shifting sports rights to streamers has made regional and local sports that much more valuable because fragmentation makes it much harder for national buys alone to reach local fans effectively. Partner insights from DIRECTV Advertising.
A survey from Digiday and Optable shows that advertisers are looking to agencies for access to AI and AI agents. In an agent-driven ecosystem, 62% of agencies said their primary role is in managing AI agents and tools. Partner insights from Optable.

A MESSAGE FROM TATARI

Why Tecovas turned off TV ads to see if they were working

Tecovas tested TV the hard way: they turned it off. Site visits dropped, and search efficiency fell. When TV came back, performance everywhere recovered. Today, TV is one of Tecovas’s fastest-growing budget lines.

Watch the Tecovas story

MARKETING

Business of TV

Universal Ads must pass the pizza test if it's to steal ad dollars from social

Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers’ need for performance.

PARTNER INSIGHTS FROM OPTABLE

What the rise of agentic advertising means for publishers

Autonomous buying and selling tools are reshaping media transactions, but many publishers aren’t ready for agentic AI.

Navigating Economic Instability

Brands are getting creative as fuel costs raise shipping fees

UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.

PARTNER INSIGHTS FROM SPORTRADAR

As fan behavior fragments, brands look to data to keep pace

Fandom is no longer a linear journey in which audiences tune in to kickoff and switch off at the final whistle — and campaign planning should reflect this.

The Programmatic Marketer