Here is a recap of what happened in the search forums today...

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Thursday, May 28, 2026

Act-On

The Key to AI Success in Marketing Tech: Offer Real Value, Not Hype

New research shows that when it comes to AI and marketing tech, they want AI that actually works, not hype and overpromising.

Search Engine Roundtable

Daily Search Forum Recap: May 27, 2026

Here is a recap of what happened in the search forums today...

Digiday

The AI paradox: Marketers trust AI to buy media, not build brands

Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns.

Marketing Dive

Oreo teams with K-pop supergroup BTS for global campaign

Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.

Click Funnels

Lead Generation for Coaches: How to Get High-Quality Clients on Autopilot in 2026

ON-DEMAND TRAINING

American Marketing Association

Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Marketing Dive

Unilever’s creator marketing strategy takes center stage at World Cup

The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.

Digiday

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

Chief Marketer

How ‘Wrapped’ Insights Become Audience Segments

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”?

Search Engine Roundtable

Google Discover Report Bug Cause Decrease In Clicks/Impressions May 21

Google has confirmed another bug with the Search Console Discover performance report on May 21st. Google said there was another data logging issue that may cause a decrease in clicks and impressions for May 21, 2026.

Distilled

Creative production is no longer the bottleneck

The era of creative scarcity is nearly over. As generative AI makes producing high-quality creative assets exponentially cheaper and faster, we are entering a new paradigm of “infinite creative”.

Social Media Today

Instagram engagement rates provide insight into reach

Platform Chief Adam Mosseri shared pointers on how to understand key metrics when it comes to improving post performance and building an audience.

Social Media Today

LinkedIn offers guidance on B2B product launches

Robert Yanik, the platform’s product marketing and GTM leader, suggested a three-step plan for building buyer confidence and brand presence over time.