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Special moments, from graduations and weddings to unexpected late-night cravings, are powerful opportunities for brand discovery. Nearly 80% of consumers consider new products when planning major events, according to new research from EMARKETER and DoorDash Ads.

See how shoppers increasingly rely on digital channels and delivery apps to meet both planned and unplanned needs in a new report, “Meeting The Moment: Celebrations And Unplanned Events Drive Shoppers To Consider New Products,” available now.