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JUNE 2, 2026 |
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Key stat: Half (50%) of US adults said they didn't notice any offers during their most recent restaurant purchase, compared with 46% in retail and 32% in groceries, according to a March 2026 PYMNTS Intelligence study conducted by FIS. |
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Beyond the chart: |
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Meanwhile, when loyalty does cut through, it moves real volume.
QSR loyalty transactions rose nearly 30% YoY in 2025 while anonymous transactions fell 6.7%, according to PAR Technology's 2026 QSR Operational Index report. |
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Use this chart: Drop this in your loyalty review when teams pitch bigger promos to drive visits. The real problem is visibility. Use this to push for clearer in-app placement, receipt callouts, and channel testing before approving another round of margin-eating discounts. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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