Digiday Daily

June 04, 2026

Presented by

The chief AI officer has an expiry date — and that’s the point.

That’s the view of James Chandler, chief strategy officer at the Interactive Bureau of Advertising U.K., who sees the role as a means to an end — that end being a business where AI is so embedded it no longer needs a dedicated executive to champion it.

TOP STORY

The Business of AI

'They're going to be extinct at some point': Why the chief AI officer is a transitional species

AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.

OTHER THINGS TO KNOW

The website used to be where consumer intent became visible, but that picture is getting harder to read as AI impacts discovery and web signals splinter. Mobile’s measurement playbook offers a roadmap for the web. Partner insights from AppsFlyer.
If organic search pageviews are the primary KPI, publishers are optimizing for a shrinking channel. Publishers who shift toward engagement depth, user conversion rates and subscriber lifetime value are best positioned for upcoming platform changes. Partner insights from Piano.
With changes to measurement frameworks happening at a record pace, migrating infrastructure is both logistically complex and operationally sensitive. Partner insights from Adjust.

A MESSAGE FROM BASIS

Why unified, AI-driven advertising is becoming essential

Today’s fragmented media landscape isn’t doing modern advertisers any favors, as siloed channel strategies create blind spots and affect results. Basis is helping marketers overcome this with Compass, an agentic AI solution that accelerates planning and activation across all channels, from the open web to walled gardens. And its SmartBid AI optimization technology analyzes dozens of live performance signals to make continuous, goal-aligned adjustments throughout campaigns, so advertisers see stronger results.

MEDIA & PLATFORMS

Member exclusive

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.

PARTNER INSIGHTS FROM NEXXEN

Why ACR data must live inside the DSP

The DSP is the control panel of modern advertising. It determines what runs, where, how often and how success is defined. If ACR data sits outside the DSP, value leaks at every step.

PARTNER INSIGHTS FROM CONTENTFUL

As AI becomes standard for scaling marketing, leaders are finding ways to adapt

More organizations are using AI to produce more with fewer resources — but the advantage comes from how creative and technical marketers activate AI, not just add it to their tech stack.

MARKETING

The Creator Economy

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships