June 4, 2026  |  SIGN UP

 
Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

If you thought we were in the clear from President Trump’s tariff dance — think again. Case in point: Temu slashed its U.S. ad spend across nearly every platform. As an example, Temu went from being X’s single largest advertiser between January to May 2025, to the 51st largest in the same time period.

In AI news, here’s a case for why a chief AI officer is a transitional species and how the AI of it all has some brands transitioning back to “old” marketing tactics.

Other questions we’ve asked:

  • What is social’s role anymore?
  • What’s happened to Black-owned brands at Target?

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Top stories

 
 

MARKETING ON PLATFORMS

Tariffs forced Temu to slash its U.S. ad spend on nearly every platform

The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.

THE BUSINESS OF AI

'They're going to be extinct at some point': Why the chief AI officer is a transitional species

AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.

PARTNER INSIGHTS FROM OPTABLE

What the rise of agentic advertising means for publishers

Autonomous buying and selling tools are reshaping media transactions, but many publishers aren’t ready for agentic AI.

THE BUSINESS OF AI

Why DSW and other brands are pivoting back to 'old' marketing tactics

Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.

A MESSAGE FROM SEEDTAG

Together, identity and contextual data offer a more complete view of inventory

First-party data provides a valuable view of known audiences, while contextual signals provide a real-time understanding of what those audiences are doing and why.

See how it works

 

BRANDS IN CULTURE

As feeds become entertainment hubs, marketers rethink social’s role

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

EQUALITY AND OPPORTUNITY

Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves

Black founders said they found Target to be a frustrating wholesale partner.

PARTNER INSIGHTS FROM ADJUST

How mobile gaming companies are navigating measurement migrations

Measurement platforms have always been foundational to app marketing and growth success. But as complexity has grown and signal loss persisted, the underlying infrastructure has taken on greater strategic importance.

 
 

Other things to know

 
 

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