The Brief Has Changed. So Has the Dynamic.

Access the w3 Awards' new report on where agencies and clients clash, click, and how they're rebuilding the relationship.

Our friends at the w3 Awards anonymously surveyed last year's Winners and expert judges from the Academy of Interactive & Visual Arts (AIVA), creative leaders from brands, agencies and production studios worldwide, to hear both sides of the agency-client partnership.

Audiences are expecting everything, everywhere, all at once. Brands are racing to build across every screen and their partners are being asked to create more original content with less. This shift has caused the relationship to be rebuilt from the ground up.

Download "The Current State of the Agency-Client Partnership" Report to see where they’re clashing, where they're clicking and what effective partnerships look like now.

Some findings include:

• 79% of clients are asking for work that needs to live across multiple platforms
• 55% of agencies say project timelines have gotten shorter in the past year
• Both sides agree: real business results are what matters

w3 Awards: Built To Honor What’s Next

The w3 Awards celebrates innovation in digital experiences, content and creativity across Websites, Video, Online Marketing, Podcasts, Social Media, Creators, AI, Immersive, Software, Mobile Apps and more. If you're a brand, agency or independent creator breaking boundaries, enter your best projects by the Final Entry Deadline this Friday, June 12th.