AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads. These MFA networks drew in over 2 million visits per month in Q1 2026, according to DoubleVerify. The company estimated that one of these networks could generate revenue in the low hundreds of thousands of dollars annually.

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OTHER THINGS TO KNOW

• According to VIOOH’s latest State of the Nation 2026 report, 91% of U.S. respondents say pDOOH has already been planned as part of wider digital and programmatic activity. Partner insights from VIOOH.
• Instead of experimentation, marketers are testing ideas fast and scaling what’s successful. By prioritizing AI that works alongside marketers, leaders are improving workflows, reducing burnout, ensuring consistency — all while maintaining the human component of their creative. Partner insights from Contentful.
• Publishers’ biggest concern about AI’s impact on business in the next two years is AI-powered search reducing referral traffic, according to a new survey from Digiday and Piano. Eight-five percent of respondents selected this. Partner insights from Piano.

PARTNER INSIGHTS FROM PIANO

PARTNER INSIGHTS FROM EX.CO

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