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Thursday, June 11, 2026

Harvard Business Review

What Brands Get Wrong About Sports Sponsorships—and How to Get Them Right

Buffer

Why LinkedIn Is the Most-Cited Source in AI Search (and What Your Business Should Do Next)

LinkedIn is now the #1 source AI search engines cite for professional queries. Here's why, and what an effective LinkedIn strategy looks like in 2026.

Search Engine Roundtable

Daily Search Forum Recap: June 10, 2026

Here is a recap of what happened in the search forums today...

Marketing Dive

The problem for brands isn’t their marketing strategy — it’s their structure

Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.

Digiday

Walmart goes global with its Amazon-like flywheel

Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses.

ON-DEMAND TRAINING

American Marketing Association

Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Digiday

Brands turn to creators to build World Cup buzz amid a logistics nightmare

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.

CMSWire

Adobe Launches CX Enterprise Coworker Agent

Adobe's new agentic AI tool automates marketing campaigns, analytics and journey orchestration across its Customer Experience platform.Continue reading...

Marketing Dive

Accenture acquires Whalar agency to gain creator economy advantage

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

Search Engine Roundtable

Schema.org Adds Usage Statistics For Schema Types

The folks over at Schema.org have added usage statistics to each schema type. So if you want to see which schema type is used more, you can just check Schema.org.

Adweek

Knix Hires Ex-Nike Marketer Cyntia Leo as CMO Amid U.S. Expansion

Leo was most recently head of brand marketing at Urban Outfitters.

Fortune

Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right

Creator-led brands have been easy to dismiss as novelties built on borrowed fame. But their cultural fluency, agility and proximity to consumers make them better equipped to build lasting businesses, argues Candy Kittens co-founder and reality star Jamie Laing.

Adweek

Havas Acquires Youth Culture Agency Archrival to Expand Play in North America

Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.